Pocket Agent App for State Farm

State Farm's R&D team hired us to help them reimagine their Pocket Agent app for iOS and Android. The existing app housed a jumble of offerings including banking and insurance. They wanted new feature concepts, an improved information architecture, and a recommendation about whether to "Bundle" or "Unbundle" their product's offerings.



To meet a 1 month timeline, the team spent 2 days onsite conducting a client kickoff and stakeholder workshop. We established requirements and success criteria, and extracted domain expertise. A series of fun brainstorming exercises got us started on feature concepts and established an early draft of the product vision.


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